Digitization trends that would drive Real-Estate industry forward in 2022
Big Data
If you think Big Data has something to do with a lot of data — then you are absolutely right.
In essence, Big Data refers to the technology that is used to automate the analysis and interpretation of a mammoth amount of data, from multiple sources — to give a much more accurate & concise result.
Big Data is extremely useful in Real Estate as it enables retailers to allow their users to go onto a singular platform, such as Zillow Rental Manager, and compare hundreds and thousands of real estate properties on the basis of multiple parameters — and find the one that suits them the most.
Equity Crowdfunding
Although it’s still in the natal stage — but like all the other sectors, crowdfunding has heavily democratised investment opportunities in the real estate sec tors too.
In the past, the way through which the real estate developers used to raise capital were pretty restricted, but crowdfunding completely disrupted the old rules.
Equity Crowdfunding initially attracted smaller developers, who did not have the means to raise capital using the traditional route, which investors used to see as a risky investment.
But now, we know you can see many major developers using crowdfunding platforms to fund commercial real estate projects worldwide.
Blockchain
In digitisation of real-world assets, Blockchain is playing a major role as it can bring security, clarity, and efficiency to property transactions when it comes to real estate.
Besides this, there is one particular way through which blockchain can revolutionize the industry — Tokenization.
Tokenization refers to the use of cryptocurrency to division of any property and then convert it into tradable shares or tokens, which could be stored on the blockchain networks.
You see, tokenization could provide developers with a lot more freedom and flexibility to acquire capital, investors can efficiently move their funds and property owners can oversee their own equities more effectively — particularly in cases where liquidity and transfers always pose a problem, such as fractional ownership sales.
Moreover, liquidity has always been the biggest stumbling block in real estate investments. With blockchain and tokenization technology in place, secondary markets could conceivably trade these asset-backed currencies, to provide liquidity in property, which in the past was not possible.
AR + VR
In the real estate sector, modern technologies such as Virtual Reality (VR) and Augmented Reality (AR) are in full swing. It was invaluable for retailers to keep their business moving as usual during the pandemic lockdown.
And since people were seldom moving out of their houses — retailers were using digital video calls & conferencing to connect with people and to make them understand their ideas and appeals better.
You see, it’s one thing to judge a place by looking at its 3D model, but it’s an entirely different experience to transport yourself to that place using VR technology.
And because most of the time people have a hard time envisioning the place just by its 3D model — Virtual Reality took things up a notch there, without even going anywhere.
BIM — Building Information Modelling
With the Building Information Modeling, the real estate and construction industry already has significant savings ,which are only going to bump up in the coming years.
BIM is a process with which the entire project team shares all the project-related data with one another, such as 3D graphic models and non-graphic data, all connected together to a 3D model.
This 3D model gives users access to data such as what materials the buildings are made of, who created them, how much it costs, how much time they need to complete and more advanced information at a single mouse click.
By combining BIM with virtual and augmented reality, real estate companies can provide an in-depth analysis of properties like never before.